Tesco, Asda and Sainsbury attended a Dairy Supply Chain Forum meeting and heard that longer-term contracts were vital if farmers and processors were to invest in their businesses.
Jim Begg, Dairy UK DG, said that farmers could produce milk more suited for its end use - such as high-protein milk for cheese making - but required assurances that there would be a market and a fair price further down the line.
“Let’s segment milk pools, and make production more efficient that way. But we need longer-term deals,” he added.A canned food that fits modern healthy eating trendsConsumption of canned tuna has grown 2% year-on-year. Nearly one third is eaten as a healthy option.
Rory Partis, TNS