The symbol and fascia groups dominated Food & Drink Expo's sister event, Convenience Retailing Show, with the big players fighting it out to attract the best independent retailers.
Nisa-Today's, Select & Save, MBL, Key Lekkerland, Costcutter and Bestway were all clamouring for leads.
Select & Save hoped its anti-Tesco campaign would be enough to snare new retailers, highlighting a series of deals where it undercuts the supermarket giant. The campaign had created a real buzz, said sales and operations director Mark Crabtree.
Key Lekkerland commercial director John Liptrot said that if 20 to 25 retailers of its expected 100-lead base came to choose KeyStore, it would mean a successful show. It was using the event to promote its new-look KeyStore fascia.
Costcutter area sales manager for the north east Lynne Custus said there had been interest from a Russian retailer with about 40 stores.
Nisa-Today's launched its first-ever touchscreen tills. It also highlighted its co-branding scheme, with Bellini's in Ilkeston, Derbyshire, the next store to adopt the fascia.
Londis regional director Reg Croft said he expected about 150 leads by the end of the show, of which 50% had the potential for conversion.
Meanwhile, Bake & Bite's new 'shop in a shop' concept is about to open in its second independent, a Londis store near London's Regents Park.