Asda has appointed Chris Pilling as marketing director. Pilling will replace Richard Hodgson who has been promoted to business unit director, and takes up the appointment on June 6. Pilling worked as customer marketing director for Telewest Communications from 2000-2002. Before that he worked for British Airways for six years, rising to general manager, marketing, for the UK and Ireland. Pilling began his career as a graduate trainee with Procter & Gamble, where he went on to manage brands such as Daz, Vidal Sassoon and Ariel. He presided over the launch of Ariel Ultra and Ariel Liquid in 1987 and 1988. He went on to become Kraft Foods group brand manager for the Middle East and South Africa, covering yellow fats and mayonnaise. Pilling commented: "Asda has a fantastically clear and focused market position. "My task is to remain focused on that. I have a lot of confidence in the Asda brand. He said he would particularly be looking at expanding Asda's non-food business: "Asda has aspirations to take its brand into new and exciting areas that Tesco and Sainsbury are already dabbling in ­ for example, financial products and services. {{PEOPLE MOVES }}