A grappa brand aimed at changing consumer perception of the high-strength Italian spirit is on its way to the UK.
The 50% abv Nardini Riserva, which will be available from mid-March in Sainsbury in a 35cl bottle (£12.99), has been aged in Slovenian oak for a minimum of three years. The company, which was established in 1779, claims the maturation period adds softness and imparts more complex flavours than other grappas, which have been described as ‘firewater’ by some UK consumers.
Nick Hopewell-Smith, Nardini’s UK importer, said: “We will continue to promote Nardini as the premium grappa for the discerning consumer through tasting activity, which we hope will lead to repeat purchases in Sainsbury.”
The company is also considering ways of promoting Nardini as an ingredient in various traditional Italian recipes.