Tesco has bagged an exclusive deal to sell the new autobiography of Take That star Robbie Williams.

The supermarket will have sole retail rights to his latest book, You Know Me, in the run-up to Christmas.

Around 250,000 copies are expected to sell, according to The Sun.

The latest deal, which marks Williams’ second autobiography, comes after Tesco's burgeoning entertainment arm announced plans for a £100,000 promotional push for the new Faithless album, for which it also has exclusive retail rights.

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Tesco shows Faith in music plans with £100k push (31 August 2010)