Tesco has opened its first 'beauty shop' in an Extra store, stocking make-up, cosmetics and toiletries in a dedicated area.

Sales of beauty products had remained strong throughout the recession, said the retailer, and the area in the Chesterfield store would create a more relaxing setting for shoppers buying treats.

"We are seeing particularly buoyant sales in the cosmetics sector, especially within our face and mascara ranges, which demonstrates that our shoppers always like to look their best," said Tesco's commercial beauty manager Jenna Bannerman. "The women we spoke to told us they are often too busy to shop specifically for health and beauty items, but will not compromise on quality, price or trend."

In addition to the beauty shop trial, fragrance counters will be launched in all Tesco Extra stores from the beginning of December.

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