This week it announced its fourth exclusive deal to sell an album marking the 50th anniversary of Coronation Street.
"Music has been in physical decline for a few years," Tesco entertainment director Rob Salter told The Grocer. "We've seen space disappearing from music either because retailers are no longer around or because those that are have given space to other categories. These exclusives are a way of recreating the buzz you used to get around a big music release."
The Coronation Street CD will include tracks based on the plotlines of the soap sung by characters including Jack Duckworth, played by Bill Tarmey, and Michelle Connor (Kym Marsh).
Salter said that he expected the album to hit the top 40. "There is a huge crossover between the 20 million who shop at Tesco and the 10 million who watch Coronation Street," he said.
Nadine Coyle's solo album, Insatiable, will only be sold by Tesco when it is released on 8 November.
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