A little over a week after scrapping double Clubcard points to help fund its Big Price Drop campaign, Tesco has launched an initiative to win extra business in the run-up to Christmas - using double Clubcard points.
The supermarket fired the latest shots in the scramble for shoppers’ cash by unveiling deals across categories from alcohol to toys.
The Clubcard Exchange scheme - which runs until Christmas and follows similar previous initiatives - had been planned before the Big Price Drop strategy that switched the focus away from promotions in favour of everyday low prices, Tesco said.
Customers can exchange £5 in Clubcard vouchers for a £10 token to spend on products including clothing, skincare, cosmetics, phones and toys. And for every £10 in Clubcard vouchers they exchange, customers will receive a token worth £20 to spend on the retailer’s Finest wine and Champagne, homeware, small domestic appliances, electrical goods and furniture.
“We said right from the start that we’d be looking to increase the value of the deals customers can get from Clubcard,” said a Tesco spokesman.
Tesco is trying to prevent the chaos previously seen at its tills when customers had to exchange vouchers in store by urging them to print out vouchers online.