Tesco has appointed one of the world’s top digital marketing executives to spearhead its global digital strategy.

Matt Atkinson, formerly chief executive officer of direct marketing agency Evans Scott Hunt, joins the supermarket giant as group digital and marketing officer.

EHS, where Atkinson led the international digital business, has worked with Tesco on its Clubcard loyalty scheme since 1995.

“Matt has worked closely with us for many years and brings a wealth of experience to help us with our strategic objective to be a creator of highly valued brands,” said Tesco deputy chief executive Tim Mason.

“He brings a depth of experience of leading marketing projects for large international brands including Barclays, Johnnie Walker, and Volvo. In addition to this, he has been involved in leading large scale digital mobile and social media projects for businesses like Diageo, Jaguar, Unilever and IBM.”

Atkinson joined EHS from Saatchi & Saatchi in 2004.

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