They say the only thing worse than being talked about is not being talked about – and Tesco is the UK’s most discussed grocer among shoppers.
A new study into consumers' conversational habits found the UK’s largest supermarket was also the most talked about, although not always in a positive way.
Starcom MediaVest asked 2,500 people to record any conversations they had that mentioned brands and whether the brand was discussed in a negative or positive light.
Two-fifths of conversations about supermarkets mentioned Tesco, while Asda appeared in 22% of the conversations and Sainsbury’s in 16%.
However, Asda was discussed most positively and Tesco the least.
The research found that Brits discuss brands an average of 10 times a day, once more each day than the typical US consumer.
Tesco wins latest round in advertising battle with Asda (22 September 2010)
Tesco ‘planned 10,000 c-stores in US’ (20 September 2010)
Tesco boosts pharmacy business with Viagra (20 September 2010)