Tesco is bumping up its non food offer, adding to speculation that it is preparing to launch a home shopping catalogue.
It has introduced its first home lighting range, a 60-strong line that is typically found in traditional catalogues, as well as extending its outdoor and leisure ranges.
“We have updated outdoor and leisure for this season and created a new lighting range,” said a spokeswoman.
In December, Tesco began recruiting to create a new publishing team to “help launch a bold and exciting new venture”. At the same time, it improved its non food offer with the launch of an upmarket electricals range on its web site.
Tesco refused to confirm that it was planning to unveil a catalogue. However, it is believed that, as part of its aim to be as big in non food as in food, Tesco plans to sell larger home items, such as furniture, through the venture rather than using vital floor space.
Meanwhile, Tesco would not comment on speculation this week that it was behind a boost in the share price of home shopping company N Brown. Some dealers believed Tesco might be interested in the group.