Tesco has boosted its non-food offering with a deal to sell M+ digital memory cards.
The contract has been clinched with digital memory specialist Catalus. Tesco claims it is the first UK grocery multiple to sell memory cards on-shelf. It claims the deal is worth £1m in annual sales and Catalus said it represented a considerable boost to its business. General manager Jon Blows said: “We are thrilled to be working in partnership with Tesco. Digital memory products were traditionally only available from specialist stores.”