Tesco is to feature individual farmers on all labels for its fresh British meat. The initiative, unveiled by chairman David Reid, is part of a bid to emphasise the retailer’s commitment to domestically produced meat.
Reid also said Tesco was committed to working with the Soil Association to achieve 100% domestic sourcing for organic meat. But in spite of this commitment to British, he also insisted
that Tesco’s foreign-sourced meat came from farmers who conformed to welfare and quality standards equivalent to those adhered to by British farmers. Tesco recently took farmers’ leaders on a fact-finding trip to Brazil and Argentina.
And he pledged to back farmers’ attempts to re-establish markets in Europe now the ban on beef exports was lifted. He added: “Tesco will want to support the export of British beef, including where possible to our stores overseas.”
Reid also said Tesco was committed to working with the Soil Association to achieve 100% domestic sourcing for organic meat. But in spite of this commitment to British, he also insisted
that Tesco’s foreign-sourced meat came from farmers who conformed to welfare and quality standards equivalent to those adhered to by British farmers. Tesco recently took farmers’ leaders on a fact-finding trip to Brazil and Argentina.
And he pledged to back farmers’ attempts to re-establish markets in Europe now the ban on beef exports was lifted. He added: “Tesco will want to support the export of British beef, including where possible to our stores overseas.”
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