The ‘Platinum’ lines, which are made up of top name brands Sony, Philips and Bush, include 23-inch LCD televisions for £799.99 and wireless hi-fi systems for £599.99.
A spokesman said it was vital that Tesco had all the price points covered this Christmas. “Platinum is offering shoppers a more exclusive, upmarket range and it makes shopping online as easy as possible.”
In addition, it is offering free home delivery on all electricals.
Meanwhile, Tesco has launched a recruitment programme for a new publishing team to “help launch a bold and exciting new venture”.
A spokesman refused to confirm that the new staff would be working on a home shopping catalogue, adding that Tesco considered all its in-house publications to be “bold and exciting”.