Tesco and Sainsbury have been rapped by the Advertising Standards Authority for running misleading campaigns.
A complaint against Tesco was upheld after Amazon.co.uk objected to an e-mail for DVDs and CDs posted on the Tesco Jersey web site.
The advertisement read: “Did you know our chart CDs and DVDs are cheaper than Amazon.co.uk and
Play.com? Visit Tesco Jersey and see for yourself.”
The advertisement was judged to be misleading, as it did not make clear that the claim referred only to single items and did not take into account Amazon’s ‘Super Saver Delivery’ offer on orders over £19.
Tesco has since amended the terms and conditions of the price comparison on its web site.
Meanwhile, Sainsbury has also been slammed over an ad for its Homephone tariff offer.
Rival operator BT objected to a leaflet headed: “We’ll give you £500 if you don’t save against your BT bill!”
The advertisement was found to be in breach of several CAP code clauses, as the BT tariff used for comparison had been withdrawn in July last year.
The ASA said it was concerned that the leaflets had continued to appear for more than a year after they should have been withdrawn, and also judged the campaign as misleading.