Tesco is to "significantly" scale down the store space dedicated to DVDs in the wake of falling demand from customers.
The move comes in the same week that Asda revealed it has ditched the CD single following falling sales. Tesco stopped restocking its CD singles last month and is phasing them out.
"The reduction in space reflects the change in demand from consumers. The download market is now so popular we are keeping in line with the trend," said a spokesman for Tesco.
The space freed by the reduction in DVDs and CD singles will be filled by "more modern" initiatives, such as a rollout of the Apple Zones - Mac and iPod areas - introduced at Milton Keynes this year.
Tesco revealed at its preliminary results in April that sales in entertainment were weak as a result of the growth of internet downloading and deflation. Tesco has its own online DVD rental service offering free delivery.