Tesco has stepped in to offer a discount on group buying website Crowdity to Ocado shoppers left disappointed when a deal fell through last month.
Crowdity and Ocado were forced to axe an offer of a £20 voucher for shoppers that spent more than £40, citing “overwhelming take-up”.
Now Tesco has teamed up with Crowdity to offer those shoppers £20 off a £40 shop at its online store.
The new offer was sent out only to the accounts of those who had missed out on the initial Ocodo deal and applied only to shoppers that had never bought their groceries from Tesco online.
Valassis slumps as Tesco changes tack (23 July 2011)