Tesco is attempting to reinvigorate its Polish business by revamping its hypermarkets so they look more like Extras and introducing more own-label products.

Nomura analysts who travelled to Poland with new Tesco European chief executive Trevor Masters said he intended to improve merchandising in the stores. "This means taking UK best practice from the Extra format," Matthew Truman from Nomura said. "Tesco has significant opportunities for growth through the development of further central buying practices, own-label penetration and most importantly the smaller stores within its multiformat business." Clubcard would also play a big role in growing Tesco's Polish business, he said.

Nomura said Poland was "fairly sheltered" from the global crisis and retail sales were forecast to grow 4.8% between 2009 and 2014 compared with 2.3% in western Europe.

Topics