Tesco customers will be able to pick up private health insurance with their weekly shop.

The retailer will advertise Tesco Health Insurance in its stores from today, promising low cost, quality private healthcare cover.

"Our customer research suggests that perceived high prices, complicated products and complex medical questions have been major stumbling blocks to buying health insurance. Our approach will open up the market to people who want the choice that health insurance offers,” said Jeremy Sutton, head of savings and investments at Tesco Personal Finance.