Tesco is trialling a taxi service for the next four weeks, offering a free ride home to Tesco shoppers in central London.

Tesco is working with London cab firm, Radio Taxis, to get the 20 Tesco-branded taxis and drivers up and running.

The only condition, in order to receive a free ride home with your shopping, is that you have to be in possession of that day’s Tesco receipt.

Tesco decided to launch the service after feedback revealed that customers want convenience but dislike carrying heavy bags home.

A brand manager at a Tesco in London, said: “The Tesco Taxi Service is a first from a UK retailer and is another way of making life easier for our London customers. We’re happy to provide a free ride home for our customers, so that even if they want to do a big shop in their local London Tesco, they won’t have to worry about getting it home!”

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