l The service started in 1996 with a trial in five stores l It offers 40,000 lines l 1.3 million people visit the site each month l 19 of the top 20 lines are fresh foods l 30% of customers shop nowhere else online l Basket size is £85 on line and £21 in store, according to Tesco l Shoppers are 80% women l 54% of shoppers are AB1 l The most popular areas are London, Newcastle, Milton Keynes and Colchester l Young families with children aged three to nine are the biggest sector shoppers l Wednesday night is the busiest night (for delivery on Friday) l Tesco.com has 800 delivery vans, the largest fleet in the UK l It does 85,000 orders a week {{COVER FEATURE }}

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