A major campaign is under way in Tesco stores to promote sales of South African avocados.

Consumers are in with a chance to win a number of prizes, including a holiday in South Africa or weekend passes to fitness clubs throughout the UK.

A free 32 page Summer Avocado recipe booklet is also being given away with all purchases of fruit packs.

The scheme, from the South African Avocado Growers’ Association, is being promoted instore on pre-packs of avocados as well as in the Tesco Healthy Living magazine.

SAAGA said its long running Summer Avocado PR campaign has helped to double consumption since the late 1990s.

The organisation has been working for a number of years to develop the UK market, now worth £23.7m.