July 6, 1991. Safeway is unveiling seven new-look stores designed for upmarket customers with a busy lifestyle at a cost of £6.5m. They are all in central and west London and carry a range designed with convenience and the affluent shopper in mind. The chain has already piloted the revamped Safeway in Kensington and Ealing, and happy with the consumer response, is launching the City concept in five other stores. The seven stores, as well as carrying many of the standard Safeway line, also feature what the chains describes as a "distinctively upmarket range". {{COUNTERPOINT }}

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