August 4, 1990. There were suggestions this week that Aldi has managed to manoevre the Office of Fair Trading into appearing to be an extension of its marketing arm. Aldi's reputation is based on a mix of products and a simple tale to tell: Lowest prices ­ if the supplier will deal. For the sake of good projection some well known brands must be stocked ­ and indeed they are, at very low prices. Have the manufacturers in such cases done a special deal? Could the suppliers withdraw their lines because of below-cost selling? For the supplier there are many dilemmas when price cutting becomes a major marketing tool. {{COUNTERPOINT }}