Tesco has raised the stakes in the e-commerce war by extending its entertainment range, giving customers access to best selling music video and DVD titles though its website tesco.co.uk. Meanwhile, the multiples' propaganda war hotted up when Sainsbury announced that a survey carried out by an independent marketing research company had revealed that shoppers at its new Central store on London's Tottenham Court Road were "overwhelmingly more saatisfied in every respect of their shopping experience " than customers at Tesco's Metro store in Oxford street. As one analyst put it: "The media may be submerging the price war in a sea of hype, but it really is tough out there. If this carries on, there will be casualties among the less well muscled multiples." {{NEWS }}