Tesco has joined forces with celebrity hairdresser Denise McAdam to develop an exclusive new haircare range.
Rolling out nationwide from next month, the McAdam collection will kick off with four each of shampoos and conditioners, a conditioning treatment and a shine serum, all priced under £5. A styling range launches in November.
Beauty category director Catherine Blaxendale said Tesco's partnerships with leading beauty experts such as make-up artist Barbara Daly and skincare expert Bharti Vyas had offered "original beauty ranges at everyday prices" and had achieved "phenomenal success" in the last five years.
She predicted the Denise McAdam joint venture would emulate that success.