Sports gear for schools could help reduce fighting among pupils, according to research commissioned by Sainsbury's.
Some 37% of teachers asked said they believed sports equipment supplied through the retailer's Active Kids promotion had helped put a stop to scraps in the playground. Sainsbury's has donated £34m worth of sports equipment, kit and coaching to schools in the two years since the launch of the voucher-based scheme, which was named best consumer initiative in The Grocer Gold Awards 2006.
Sports shipments are currently making their way to 26,000 primary, secondary and special needs schools, as well as some nurseries. One teacher, Ian Webber, PE co-ordinator at Coppice Primary School in Sutton Coldfield, said: "We had a critically difficult Year 6. When we received the sports equipment from Sainsbury's, children took up new games and made new friends. This resulted in much less playground fighting."