The Co-operative Group is set to peddle its legal services to food shoppers.

The society is launching a high-profile campaign to raise awareness of the range of advice and expertise available through The Co-operative Legal Services.

The nine-week run will feature on in-store radio and on animated till screens in the society’s food store estate. The move follows a similar campaign last year, while the group’s banking services were the subject of a major push in 2008.

”The shoppers in our 3,000-plus food stores represent a huge market for us so we were delighted that during a similar campaign last year awareness levels of CLS jumped by more than 5%,” said Co-op Legal Services boss Eddie Ryan.

“We are confident that this campaign will be equally successful as it is the first time we have promoted our legal services to the enlarged food estate following the acquisition of Somerfield last year.”

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