Local sourcing is back on the agenda following Tesco's announcement that it will stock more local produce. What a far cry from the 'pile it high, sell it cheap' supermarket founded by Jack Cohen, The Independent on Sunday reminded us in its Rear Window look at Tesco in 1969.
Now Sainsbury is getting in on the act, says The Sunday Times. It is giving small regional suppliers the chance to gain shelf space in a Dragons' Den-type pitch. They will get an immediate answer and products will be on shelf within weeks.
However, the media - and consumers - are not easily duped by industry charm offensives. Wal-Mart may be the latest to reveal plans for a massive expansion into organics (The Guardian), but is it mere coincidence that this comes just as the anti-Wal-Mart film The High Cost of Low Price is released?
For those who wouldn't be seen dead buying from such behemoths, The Guardian Weekend spotlights a new deli-come-restaurant in Bristol, which will buy most of its produce from within 50 miles. Local, seasonal and organic are the future, say Bordeaux Quay's owners.
But chattering classes beware. Supermarkets may be the devil incarnate, but The Times story - 'Shoppers duped in organic meat scam' — should have sent shivers down the spine. Apparently some are selling conventional meat as premium-priced organic. So who is under investigation? Not the big boys, but the darlings of the anti-supermarket brigade - the local butcher and farmers' market.