The Grocer 33 trophy, awarded to the retailer which notches up the highest number of cheapest baskets in our weekly shopping survey, was presented to Asda president and md Paul Mason at a ceremony at the multiple's Bradford store on Tuesday. The Wal-Mart subsidiary has won the accolade for the fourth year running. Mason received the trophy from William Reed Publishing chief operating officer Jerry Gosney (r) and The Grocer's editor Clive Beddall (l).