The Grocer Gold Awards 2011: Consumer initiative of the year

TIM-STEINER

Ocado app sales up 600%, changing the way we shop. Originally available solely for the iPhone, the Ocado On The Go app became a major revenue stream in 2010, with sales up 600% to £66m, 10,000 users registering for the service every month and 4,000 checkouts made every day...

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