Were you disappointed by NPD in your category in 2006?

Yes57%

No43%

Do you expect to see an improvement in NPD in your category in 2007?

Yes57%

No15%

Don't know28%

What is the greatest legislative barrier to NPD right now?

Reformulation15%

Labelling42%

Other (please specify) 43%

Will government legislation be the greatest barrier to NPD in the future?

Yes70%

No15%

Don't know15%

Source: Online poll conducted by The Grocer