The Co-operative Group It is providing £25,000 to fund primary school visits to local farms across the UK to find out where food comes from

Sainsbury's The retailer is launching an extension of its Active Kids scheme to encourage children to visit local farms. It has access to 31,000 schools through the scheme and is working with the NFU and Farming and Countryside Education (FACE)

Tesco Britain's biggest retailer is yet to announce its support but its interest is expected to be supporting activities that get children to grow their own fruit and veg

Morrisons It is addressing the supply chain side with in-store activity that shows the provenance of its food

McCain The chip manufacturer is visiting primary schools with its Potato Story bus that demonstrates how potatoes are turned into foods found on supermarket shelves