Asda is to stock a new free range eggs line, ‘Big and British’, that targets shoppers who buy battery farmed eggs.

Marketing manager Richard Langdon at producer Stonegate said: “They are what they say they are - big, British, free range eggs. The product is quality without being highbrow, as many customers feel free range eggs to be.”

Big and British will retail at £2.38 for 12 eggs.