In Tesco there are a large number of buy one get one free offers and other multibuy promotions. Morrisons meanwhile is particularly strong on soft drinks.
The category chart is exceptionally stable in terms of positioning with the top four remaining unchanged from last week. Despite this stability, the competition is much closer with first placed alcoholic drinks just two percentage points ahead of soft drinks, compared with a lead of seven last week.
Price promotions are clearly the preferred mechanic for the alcoholic drinks section while soft drinks is dominated by multibuy offers. The sole new entry is snacks which comes in at number five with the category clearly supported by the activity on Walkers and Pringles.
Walkers re-enters the chart and comes straight in at the top with a number of displays on floor stacks and gondola ends.
There are five further new entries including Robinsons and McVitie’s which come in at numbers seven and 10 respectively.
Kellogg’s moves up two places to number two, improving its position in the chart with multiple sitings around the store, including off-fixture displays, side stacks and gondola ends. Stella Artois, Nestlé and Coca-Cola all move down the chart.
In the own label category chart household proves most successful, moving up two places to take the number one spot.
There are two new entries, including alcoholic drinks which comes back into the chart at number three.