Darren Atkinson, the store manager, was thrilled, as he had been eager to win the award. He said his next goal was to turn Bramley into Morrisons' top-selling store. This week Atkinson reported that both footfall and sales per customer had risen this year.
The store is now consistently among Morrisons' top five outlets, measured by weekly turnover. It even reached the top spot for one week in July while Atkinson was on vacation, leaving him thrilled that the team could perform so well without him.