This week sees each fascia holding its place, with Sainsbury in the lead with a 22.46% share of promotional space.
Morrisons and Tesco, however, have swapped places with only 0.74% separating them at third and fourth places.
The category chart also holds the same order as last week with frozen continuing to steam ahead in first place.
However, this week sees the gap between first and second place increase from 1.42 percentage points to a very respectable 6.17 percentage points, helped along by Aunt Bessie’s appearance in this week’s brand chart.
The preferred promotional mechanic remains the buy one get one free along with multibuys, which are predominately found on gondola ends and side stacks, although a number of off-fixture displays have appeared in a number of fascias this week.
In the brand chart, Cadbury’s and Nestlé both move up one place to take first and second positions, with Heinz moving down to third place.