Gold Star was set up last month after it acquired the assets of Landmark Wholesale member Premier Wholesale, which fell into administration last October. It will trade from a newly refurbished 33,000 sq ft depot in Harrow, west London, from this spring.
The company, which has no association with Premier, was targeting annual sales of £50m within the first five years, said Gold Star MD Vijay Thanwani. "We look forward to joining the Today's Group, developing a partnership and receiving the support and extensive benefits so many successful wholesalers in its membership enjoy."
Gold Star is the second new member to join Today's in as many weeks, after Northern Irish drinks wholesaler Botl added £10m of new business. Botl paired up with existing Today's member HT & Co (Drinks) in October.
The double capture comes as Today's unveiled a 10% rise in full-year sales for 2010, with the volume of cases sold up 9.3% year-on-year. Foodservice sales were up 8% and tobacco and licensed sales showed double-digit growth.
"Despite the economy, the competition and the weather, Today's members again responded with terrific resolve and determination," said MD Bill Laird. "There is still much to go for, despite the threat of unrelenting pressure from major multiples and mainstream symbol groups."