from a Sainsbury shopper, name and address supplied

Sir; As a lifelong Sainsbury customer, I was alarmed when it announced its new slogan.
Given its supply problems, surely it would have realised that it would invite jokes such as “Try something different because we haven’t got what you want”.
I’ve been trying different things in Sainsbury’s stores for years because the items I wanted were not available and it makes me feel cross rather than adventurous, particularly when I’ve had to adapt recipes to suit them rather than me.