The move is part of its new staff and customer engagement campaign, ‘Try Something New Today’, launched this week.
Retail director Ken McMeikan said he had decided to re-think Sainsbury’s approach to the night shift after he spent a night working and talking to staff at its Sydenham store in London.
The action will involve every store manager, regional operation manager and zone managing directors regularly working nights, with a view to also improving the store replenishment process.
Included in the initiative are better communications with night workers, more training, making the right equipment available and ensuring stock arrives in the most efficient way for handling.
One night shift worker said that he and his colleagues often felt forgotten as they weren’t seen by the day staff and couldn’t join in with the social side of the company as events were in the evening.
Sainsbury is attempting to use the launch of the new £10m Try Something New Today campaign to motivate staff.
Customer director Gwyn Burr said the recipe-based ad campaign would be followed through in-store by giving every member of staff samples of the products featured throughout the year to take home and try.
>>p30 Try something new today