Sainsbury’s has increased its clothing offer with the launch of a new casual wear range.
Clothing label Tu was rolled out in 160 stores on Thursday as part of Sainsbury’s non-food strategy, with 60% of the range priced at £12 or less.
New visual merchandising techniques, decor and PoS are also to be developed.
A Sainsbury’s spokesman said: “The label forms an integral part of Sainsbury’s non-food strategy, alongside the Home range which was launched last September.
“Both ranges offer exceptional style, fashionability and great value for money that also complement Sainsbury’s food business.”