Students at Liverpool John Moores University have helped Typhoo run a digital marketing campaign aimed at attracting younger consumers.

Typhoo invited students to create promotional videos for the brand. Four videos were selected to be launched on Typhoo’s ‘OO’ YouTube channel and a Facebook page was created where fans could vote for their favourite.

The videos were viewed over 7,000 times. The winners Shaun Bond and Sarah Tarbit produced a video entitled ‘I know Typhoo’ in which Shaun makes a cup of tea using the martial arts skills of ‘Typhoo’ (above).

“We’ve been extremely impressed with the creativity and execution of ideas across all the videos,” said Typhoo CEO Keith Packer.