Unilever has said it is intent on working with others in the supply chain, from primary producers to researchers and agro-chemical companies, to develop alternatives to chemical pesticides.
The company’s global sustainable project co-ordinator, David Pendlington, said the food giant, which owns the Birds Eye brand, remained committed to the sustainable agriculture initiative that it launched in 1998.
Pendlington, speaking at Rothamsted Research’s Pesticides and the Food Chain conference, added: “We want to move fully into a company that adds vitality to life - for our consumers, our employees and for communities and the environment.”
This involved integrated pest management policies in which pesticide usage was optimised using the Pesticide Risk Management Profile Tool (PROMPT), developed in conjunction with the Syngenta crops and chemicals group.
He said a new-look Unilever logo would appear on the back of all of the company’s food products by the end of this year.