Unilever Bestfoods has moved on to the second phase of its Rocket brand ready meals retail concept by opening the first outlet for the general public. The outlet ­ a small kiosk at London's Waterloo railway station ­ follows trials last year involving staff from one office block placing internet orders. The company is believed to be looking at other busy commuter locations. Rocket meals are sold in kit form and cost £6 for one person and £11 for two. The company plans to maintain appeal by changing the five-meal menu each week. The move into direct retailing forms part of Unilever Bestfoods' strategy to move its brands beyond traditional outlets. {{NEWS }}

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