Vision Capital, the private equity firm which this week snapped up Northern Foods' remaining businesses for sale, has promised to focus its efforts on improving customer relationships.

Julian Mash, chief executive of Vision Capital, which acquired the troubled food manufacturer's Fletchers Bakeries, Smiths Flour Mills, Park Cakes and Pork Farms businesses in a £160m deal, told The Grocer that Vision would "continue efforts to improve service and increase efficiency with customers".

"We will look at the three to five-year potential of the business and we're planning to work with management on business plans."

Reports that former Geest CEO Gareth Voyle would become chairman of the businesses were "rumours", he said, adding that Vision "always worked with the incumbent management team".

Mash also dismissed analysts' concerns that Vision would have its work cut out taking the loss-making operations forward.