Helena Ganczakowski, former marketing director for Unilever UK Home & Personal Care, has been promoted to vice-president, new vitality platforms in Unilever’s food group.
Ganczakowski has a long history with Unilever and she became first female board director at Lever Brothers, the forerunner to the home and personal care business, when she was promoted to marketing director in 1999.
Unilever places great importance on the area of business that Ganczakowski now heads.
She will focus Unilever’s foods brands on meeting customer needs for a healthy lifestyle and more variety, quality, taste, enjoyment and time, as an increasingly precious commodity.
A spokesman said the role was key to Unilever’s strategy. “It is a very broad role as each category within the food business has space for vitality. Vitality is something that helps you get a bit more out of life.
“That may mean a health benefit, like Flora Pro-activ, or it might be more of an emotional benefit. It is the driving theme of the whole company and is critical to what Unilever is all about.”
Unilever is currently searching for a new marketing director for UK Home & Personal Care.

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