trading manager, Musgrave Budgens-Londis
The key area for us in summer is suncare. At both Londis and Budgens stores, SPF30 products sell well, particularly to parents; convenience stores can do well from impulse family days out, if the weather is good.
Stores with limited space should stock basic lotions, a dry oil spray and an after-sun product, keeping value for money in mind.
In a nutshell, convenience retailers should watch out for the weather, be prepared, order the right range in good time and make sure their customers know what products are in store.
senior buyer, Tesco Healthcare
Across the category, we offer everything our customers will need for summer health, but hayfever still represents the biggest uplift for us. Last year we drove the market in terms of our value offer and we would be looking to do the same this summer as well.
Probably the greatest ‘trend’ as such is that consumers are fully aware (and expect) to be able to purchase most of their summer healthcare requirements along with their weekly shopping.
It’s all about price, promotion, product, place of product and having advice to hand to support customers with information.