category manager, impulse, at Musgrave Budgens Londis
Gifting is very important to MBL - convenience stores are predominantly used by consumers for distress purchases - and gifts are no exception. Add-on gifts such as chocolate, wine or flowers are ideal opportunities for retailers to increase their sales and margins.
There is a significant trend towards premiumisation and consumers are definitely looking for aspirational brands. Promotions are important as a footfall driver, but clear range