MBL Trading Manager
Small pack formats such as Volvic 500ml are the most popular in Londis stores, but business is shifting towards larger impulse sizes. The general trend is moving out of bulk and into multipacks, and the growth is coming from single-shot multipacks of smaller bottles.
We’re going to see further substantial growth in still flavoured water. Health issues are firmly on the agenda with more and more consumers trading out of fizzy soft drinks and into water.
Water with added minerals and vitamins is very niche, but it will get bigger.