Waitrose has teamed up with jobseeking service Reed in Partnership to give a helping hand to the long-term unemployed in Newham.
The retailer is offering struggling residents in the area positions in its Food & Home store at Canary Wharf to get them back on their feet.
More than 50 people have so far been helped in this way.
A spokesman for Waitrose said: “Reed in Partnership is invaluable to us as an employer.
“It screens potential applicants to assist us in our search for partners.”